I lead engineering for premium eCommerce, CMS and DTC platforms - the kind of brands that care about how the product feels as much as how it converts. Five years deep in React.js, Node.js, Next.js and headless CMS, brought in on a part-time or contract basis to ship, unblock, and own the stack.
Capabilities
Frontend-first, but comfortable owning backend, CMS and infrastructure decisions end to end - which is usually what "fractional CTO" actually means in practice.
Portfolio
A mix of premium eCommerce, telehealth, hospitality and sustainable DTC products - each one shipped and run as lead developer, not a contributor on a larger team.
Premium architectural surfaces and outdoor furniture platform with product catalogs, project showcases, and showroom experiences across multiple regions.
Premium Australian furniture and homewares eCommerce platform offering custom furniture, lighting, rugs, and home décor with seamless shopping and showroom experiences.
Sustainable oral care eCommerce platform offering electric toothbrushes, plant-based brush heads, and subscription-based dental care products.
Online restaurant ordering and reservation platform featuring an extensive Japanese and Asian fusion menu, offers, and seamless delivery experience.
Telehealth skincare platform connecting users with certified dermatologists and aesthetic practitioners for personalized online consultations.
Sustainable personal care eCommerce offering refillable deodorants, body wash, and lip balms through a subscription, direct-to-consumer model.
Farm-to-table grocery delivery platform connecting customers with local farms, offering fresh produce, meal kits, and subscription farm boxes.
Engagement & rates
Rates scale down with committed daily hours. Pick what fits the workload - we can adjust as the engagement evolves.
Light engagement
Under 10 hours of total work
Part-time CTO
4 hours/day contract
Full-time embedded
8 hours/day contract
Tell me what you're building or where it's stuck. I'll come prepared to talk specifics - not a sales pitch.